Business leaders from companies across industries and across continents are realizing the potential and importance of integrated supply chain management to enhance operations and achieve sustainable competitive advantage. While supply chain executives have understood the potential value for many years, senior business executives have begun to embrace integrated supply chain management concepts as a critical part of overall business strategy. Agility, innovation, simplification and cost competitiveness are all enhanced through successful supply chain strategies. However, driving sustainable results in these areas requires strong commitment to meaningful business transformation at all levels in the organization. Based on his experience at both Motorola and IBM Corporation, Stu Reed discussed the role of integrated supply chain management in driving business transformation. Motorola's integrated supply chain organization includes all manufacturing facilities, procurement, customer fulfillment centers and strategic sourcing.		Driving Sustainable Results in an Integrated Global Supply Chain Stu Reed - Executive Vice President, Integrated Supply Chain - Motorola, Inc.

Reed joined Motorola in April 2005 with a mission to transform the company's supply chain into a competitive advantage. Prior to that, he spent more than 20 years at the IBM Corporation, capping his career there as vice president of worldwide manufacturing for IBM's integrated supply chain. In this role, he was responsible for all hardware and software manufacturing and engineering for the $96.5 billion company.

Reed served as a key thought leader and implementer among the team of senior executives who transformed IBM's supply chain operations over five years. Prior to this role, Reed was vice president of systems and software products, with responsibility for manufacturing operations for the company's systems and software groups.

Before his roles in IBM operations, Reed served as vice president of strategy, process and information technology. He led the development of strategy, processes and systems to support IBM's newly formed integrated supply chain organization, which was set up with line ownership of all supply chains in IBM.

Reed earned a Master of Science degree in Management from the Massachusetts Institute of Technology and was appointed a Sloan Fellow. He also holds a Bachelor of Arts degree in materials and logistics management from Michigan State University.